Connected Conversations In Insurance

CCII: Peter Wood


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Peter Wood on Mentorship, Community, and Collaboration in Insurance | Connected Conversations

Peter Wood didn't find insurance. Insurance found him. In this episode, Carrie sits down with Peter, agency owner at Kraken Insurance Services based in Chandler, Arizona, to talk about what it really takes to build a thriving agency, a strong community, and a mentorship culture that actually works.

Peter shares how Kraken grew from around $5,000 a month in commissions to $350,000 in just 18 months, why he believes your problems are never as unique as you think, and the hard truth he has had to accept about helping people who are not ready to be helped. He also gets into what makes the Winning at Insurance Facebook community different, why listening matters more than talking in this business, and the three pieces of advice he gives every agent whether they are brand new or years into their career.

If you have ever felt like you wanted to help someone more than they wanted to help themselves, or wondered whether the grass is really greener at a higher comp rate, this one is for you.


00:00 Insurance Found Me

00:55 Meet Peter and Kraken

01:30 From Copiers to Captive

03:26 Joining Kraken Growth

06:07 Nationwide Footprint Event

07:25 Collaboration Over Competition

10:06 Peer Learning Communities

11:32 Value Without Expectation

12:51 Fact Finding Sore Thumb

14:20 Coaching With Parma

16:51 Feedback That Stings

18:54 Building Group Culture

20:21 Value Without Expectation

21:40 Mentorship Learning Curve

24:22 Book Recommendations for Leaders

28:35 Listening to Understand

31:31 Canopy Connect Ad Break

32:37 Advice for Agents

33:03 Mentors and Red Flags

36:47 Compensation vs Support

39:58 Closing and Outro


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Connected Conversations In InsuranceBy Canopy Connect