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For the latest edition of our CCO Podcast, Paul Holmes sat down with Leslie Cafferty, chief communications officer at Booking Holdings, to discuss how she manages a portfolio of technology-driven travel brands, how she balances the needs of different stakeholders and reaches them through a variety of channels, the challenges of working with influencers, and how the company is incorporating AI into its communications efforts.
By PRovoke Media4.4
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For the latest edition of our CCO Podcast, Paul Holmes sat down with Leslie Cafferty, chief communications officer at Booking Holdings, to discuss how she manages a portfolio of technology-driven travel brands, how she balances the needs of different stakeholders and reaches them through a variety of channels, the challenges of working with influencers, and how the company is incorporating AI into its communications efforts.

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