<p>In this episode, Jonathan Rivera finally sought out USP Master, Ross O'Lochlainn, to help create the reason why his ideal clients should listen to The Podcast Factory show rather than any other show.</p>

In this episode, Jonathan Rivera finally sought out USP Master, Ross O'Lochlainn, to help create the reason why his ideal clients should listen to The Podcast Factory show rather than any other show.

CCR016: USP Follow Up

Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.

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CCR016: USP Follow Up

CCR016: USP Follow Up