<p>Dean Edelson discusses the dangers of “scope creep”, how to eliminate it... and share some client war stories from deep in the trenches. Take a listen and find out how to NEVER fall prey to the confidence-killing shackles of “scope creep.”</p>

Dean Edelson discusses the dangers of “scope creep”, how to eliminate it... and share some client war stories from deep in the trenches. Take a listen and find out how to NEVER fall prey to the confidence-killing shackles of “scope creep.”

CCR060: How To Avoid "Scope Creep" In Copy Projects with Dean Edelson

Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.

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CCR060: How To Avoid "Scope Creep" In Copy Projects with Dean Edelson

CCR060: How To Avoid "Scope Creep" In Copy Projects with Dean Edelson