Discover copywriting tactics to creating and turning under-performing promotions into winners with David Deutsch. Plus, reasons why people buy and the one word sentence David calls his #1 “Money Skill” and a lot more.

CCR118: Copy Legend David Deutsch on Why We Buy

Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.

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CCR118: Copy Legend David Deutsch on Why We Buy

CCR118: Copy Legend David Deutsch on Why We Buy