In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […]

CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca.  John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

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As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in music consumption, and while it plays a crucial role in brand development, it can also cannibalize traditional sales. While album sales remain a viable income source for many independent musicians, forward-thinking artists are exploring models that not only complement their streaming strategies but also future-proof their sales approaches. Membership sites offer a powerful solution to these challenges. Although platforms like Patreon have popularized the concept of fan-supported content, many musicians have yet to fully realize the potential of running their own membership site. By creating a dedicated platform for your most engaged fans, you can generate recurring income, maintain full control over your branding and customer experience, and keep the majority of your proceeds. This approach allows you to monetize your music without relying solely on streaming revenue or traditional album sales. In this episode of the Music Marketing Manifesto Podcast, we'll explore why membership sites are the perfect tool for musicians looking to complement their streaming strategies, future-proof their sales models, and create a sustainable income stream. We'll discuss the key advantages of this model and provide practical tips for building and growing your own membership community. We'll also take a moment to catch up on the latest developments in AI and how it's impacting the music industry. From AI-powered music creation to innovative marketing tools, we'll explore the current state of AI and what it means for independent musicians. Whether you're looking to diversify your revenue streams, strengthen your relationship with your most dedicated fans, or create a more sustainable foundation for your music career, this episode will give you the insights and inspiration you need to start your own membership platform. For more music marketing strategies, tactics, and tips go to https://musicmarketingmanifesto.com/

Music Memberships: Future-Proofing Your Music Sales Strategy

In the latest episode of the Music Marketing Manifesto Podcast, we deep dive into the world of "AI Workflows". I'll break down how AI can help you attract more fans and generate more revenue. This means less burnout and more time for what you truly love: making music. 
 We'll also be joined by a very special surprise guest, and together we'll answer all of your burning questions about using AI to further your music career. Register for the Musician's AI Toolkit: https://musicmarketingmanifesto.com/aiearlybird

AI Workflows - Integrating AI Into Your Music Marketing Campaigns

Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and the looming AI revolution. Fast forward to the present, AI is not just a buzzword - it's a seismic shift that's ignited a veritable arms race in technology. 
 AI tools such as ChatGPT 4, Midjourney, Runway's Gen 2, Stable Diffusion, and many others have permeated every corner of our lives, with an especially potent impact on the arts and music industry. Some herald this as a landmark leap in human evolution, while others are sounding the alarm, painting it as a potential hazard to our very existence. 
 In today's episode, we're taking a reflective journey back through these whirlwind six months. We'll dissect what's transpired, the promises kept, and the ones that merely sputtered out, and we'll discuss what we might be expect going forward. 
 Moreover, we'll share tangible, real-world AI use cases that can elevate your music career here and now, not in some speculative future. This episode aims to provide a comprehensive catch-up on this crucial topic and perhaps, make you reevaluate your perspective on AI.

Rethinking AI - Six Months after ChatGPT Changed the World

At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with them, convert them into fans, and ultimately, into music buyers. This approach works and it works well. But it's not the only type of funnel out there!  Another notable approach is the Free For Shipping & Handling Funnel. This method entices people to pay a small shipping and handling fee in exchange for a "free" physical album delivered to their doorstep. While these funnels can be more challenging to execute, their success often surpasses that of any other funnel types when done right. In this episode of Music Marketing Manifesto, we delve into the intricacies of Free For Shipping & Handling Funnels, and welcome back Kevin Goetz from Mute Prophet. Kevin shares his experience of generating over $50,000 per year in music sales using this funnel strategy.

$50,000 Annually in Music Sales with Free For Shipping & Handling Funnels

ChatGPT has made enormous waves since its release to the public approximately six weeks ago. In this episode, we'll dive deep into what ChatGPT, and AI in general, might mean for the future of music and how it can help your music marketing right now.

CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

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