In this month’s podcast I had the pleasure of talking with Daniel Cabrera MD, assistant professor of emergency medicine at the Mayo Clinic and Bryan Vartabedian, MD, assistant professor of pediatrics at Baylor about their recent paper, “More Than Likes and Tweets: Creating Social Media Portfolios for Academic Promotion and Tenure.” We discussed why digital and social media scholarship should matter for academic promotion, your responsibilities as a creator of digital content, and how you may be able to start this conversation at your institution.