Education is essential to any consumer-driven program, says Alexander "Sander" Domaszewicz, a principal and senior consultant with Mercer Health and Benefits Services, and all stakeholders are encouraged to contribute to laying this foundation. Domaszewicz touches upon this key element, as well as some tips on marketing CDHPs to Generations X and Y. Domaszewicz, along with Kathleen Campbell, head of the insurer's CDHPs and Julie Bunde, director of product management at HealthPartners described the essential elements needed for a consumer-directed health plan to successfully engage consumers in their health and control healthcare costs, and how the elements translate to a consumer-directed benefit strategy for health plans and employers during a June 26, 2008 webinar, Essential Keys To Success for Consumer-Directed Health Plans.