The Customer Data Platform space- it's getting a bit crowded, isn't it? So, what happens? Smaller players get gobbled up by the big guys. It’s a natural cycle- too many fish in the sea, some get eaten. We see it happening, talk about who’s buying who, and who might be next. This consolidation thing- it’s a cycle, and it comes with a few wobbles, particularly around what happens with all that user data. Get ready for it.

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