On this episode of Trending Now – An IP Podcast, Carmelle Alipio and Janet Cho discuss one of the most effective tools for enforcing intellectual property rights: the cease-and-desist letter.

We break down the essentials, including:

• What is a cease-and-desist letter and when should you send one?

• The key elements of an effective IP enforcement letter

• Common mistakes rights holders businesses make when sending cease and desist letters

• When to draft it yourself—and when to involve an IP attorney

• Practical tips for protecting your brand and minimizing legal risk

Whether you're dealing with trademark patent infringement, copyright violations, or unauthorized use of your brand, this episode offers practical guidance on how to take action—and avoid costly missteps.