Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a company that’s constantly researching best practices for marketing can test and utilize those insights.

Read more: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/