How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,”  the importance of branding, the use of apps and influencers, other innovative methods, and differences with business life in France.

{You can hear the full episode on Friday, February 10th}