In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch. 

The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.

Topics covered in this episode

• Organic retail first expansion
• What an Omnichannel strategy looks like
• The value of a brand compass
• Learnings from launching in Target
• What is middle funnel in CPG
• Speaking in results

Key Takeaways

• A brand should be present at every touch point in the consumer journey
• There’s no such thing as a silver bullet in marketing
• Always be testing something
• Measure with a full-funnel view
• Customers may not be different across channels but behaviors are

Please let us know your thoughts about the episode!

Where to find Cedar and Lauren:

Cedar: https://www.linkedin.com/in/cedar-carter-43319611/

Lauren: https://www.linkedin.com/in/laurenkanick/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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