"Once you get that it's not about you, it's about somebody else, and how to enhance THEIR lives, then you can apply the process to anything: Your relationship with your customers, your sales staff, your installation staff, your marketing staff." -- Rich Green, Rich Green Design

Rich Green and Peter Aylett tell us about the incredibly broad applications of Design Thinking, and preview how they and Stanford Professor Michael Shanks will present the concept at the next CEDIA Business Xchange. (There's also a coupon code in this cast that'll save you $100.)

Register for the event at cedia.net/business-xchange.