An electric event atmosphere can’t be manufactured—it emerges organically from rituals, participation, and shared emotion. Yet too often, organisers mistake spectacle for atmosphere, investing in grand visuals and pyrotechnics while overlooking what truly makes events memorable and meaningful. In this episode, we unpack why fans are not passive consumers but co-creators of atmosphere before, during, and long after an event ends. From fan traditions and local culture to inclusive design choices and city-wide activations, authentic atmospheres are built, not bought. We explore how event organisers can foster the conditions for collective energy to flourish—bridging the gap between inside the venue and the wider urban experience. By prioritising participation, belonging, and emotional connection, organisers can create events that leave lasting impressions on audiences, cities, and communities alike, turning one-off moments into shared cultural memories that resonate long after the final whistle.

For millions living in unrecognised or contested regions, football offers more than sport—it’s a powerful tool to assert identity, belonging, and visibility beyond the boundaries of statehood. In this episode of Inside Events, we explore the role of the Confederation of Independent Football Associations (CONIFA), which provides vital platforms for communities excluded from mainstream global sporting systems like FIFA. Despite claims of neutrality, these tournaments are inherently political, revealing how sport intersects with contested nationhood and the struggles of marginalised communities seeking recognition. Hosting location also matters: events in global cities like London amplify visibility, while those in disputed territories often remain invisible to international audiences. We discuss how leaders, policymakers, and organisers can build pathways, partnerships, and policies that move beyond symbolic inclusion towards tangible, real-world impact. This episode sheds light on how football becomes a stage for identity, power, and belonging in a fragmented world.

Despite growing expectations for events to deliver lasting legacies, most organisers still rely on economic metrics while overlooking the harder-to-measure social outcomes that matter most to communities. In this episode, we explore how Flanders is pioneering a more evidence-based, co-created approach to embedding social impact into event planning from the outset. By using Theory of Change models and adapting proven tools from other policy sectors, Flanders is redefining how events plan, measure, and communicate their broader societal contributions. The conversation highlights why overpromising outcomes erodes trust and why managing expectations through credible, evidence-based planning is critical. We also tackle the need for honest evaluation, recognising both positive legaciesand negative consequences, including environmental and social costs often ignored in headline reporting. This episode offers practical insights for event professionals, policymakers, and researchers seeking to design more accountable, people-centred events.

Sustainability has become a central promise of many events, yet new research reveals that spectators often overlook or misinterpret organisers’ efforts. Audiences tend to recognise only the most visible, environmental signals—like recycling bins or renewable energy use—while social and economic impacts often go unnoticed. What counts as a meaningful sustainability initiative also depends heavily on local context; what resonates with one community may feel routine or irrelevant in another. Adding to the challenge, fragmented messaging frequently dilutes impact, leaving audiences confused or disengaged. To create real change, event organisers must rethink their communication strategies: simplify the narrative, prioritise core sustainability goals, and make actions visible, tangible, and locally relevant. By aligning messaging with audience expectations and context, events can move beyond box-ticking exercises to foster authentic engagement, inspire behavioural change, and deliver sustainability outcomes that truly resonatewith spectators and stakeholders alike.

The Island Games tell a remarkable story of community, identity, and resilience in global sport. In this episode, Dr. Michael Duignan speaks with Dr. Matt McDowell to explore how this unique multi-sport competition, founded in 1985 on the Isle of Man, has grown from a local tourism initiative into a complex international event involving more than 20 island communities. We trace the Games’ origins, their cultural and political significance, and the tensions between grassroots ethos and the demands of modern event governance. Matt reveals how the Games give smaller territories visibility on the world stage, foster community pride, and produce elite athletes, while also facing financial, logistical, and sponsorship challenges. From the Falklands to Greenland, we uncover how place, identity, and participation shape each edition. This is a fascinating case study for event managers, policymakers, and researchers seeking to create authentic, community-driven sporting experiences.

Too many events promise social impact but fail to plan, measure, or deliver it in meaningful ways. In this episode, we explore what it truly takes to create lasting event legacies that go beyond short-term economic gains. The conversation focuses on shifting ownership to local communities, investing in outcomes that people genuinely care about, and rethinking how we define success. Rather than focusing solely on GDP boosts or tourist numbers, wellbeingshould sit at the heart of legacy planning. We discuss how smaller, community-led events can create profound social ripples when designed with inclusion and belonging in mind, and why better knowledge transfer is key to scaling what works nationally and globally. With the right data, collaboration, and intentional design, events can move from performative promises to delivering transformative, people-centred impacts that endure long after the crowds go home.

Esports has exploded into a $2 billion global industry, attracting over 500 million spectators worldwide and offering the International Olympic Committee (IOC) unprecedented opportunities to connect with younger, digitally native audiences. Yet the integration of esports into the Olympic Games remains complex and contested. Unlike traditional sports, esports titles are privately owned, meaning game publishers control competition access, formats, and rights—creating major legal, cultural, and governance challenges for Olympic inclusion. While esports could help the Olympics boost youth engagement, reduce infrastructure costs, and modernise competition formats for a global digital era, significant risks remain. Without careful governance reform and authentic collaboration with gaming communities, the IOC faces the danger of alienating both esports fans and traditional Olympic stakeholders. This episode explores whether the convergence of esports and the Olympics represents an obvious opportunity for innovation or a hopeless mismatch between two fundamentally different worlds.

The 2022 FIFA World Cup in Qatar wasn’t just about football—it became a global lightning rod for debates on corruption, governance, and ethics in sport. In this episode, Dr. Michael Duignan speaks with Dr. Christina Philippou, whose research examines FIFA’s governance reforms and whether scandals can spark meaningful change. Together, they unpack the complex story behind Qatar’s controversial bid, the bribery allegations that reshaped FIFA’s leadership, and the compliance reforms that followed—including the introduction of risk registers, transparency measures, and a sport-wide compliance handbook. But have these reforms truly changed FIFA, or has progress stalled? Christina explores the structural issues that enable corruption, the role of sponsors and governments in applying pressure, and what independent oversight could look like. Essential listening for anyone interested in sports governance, institutional accountability, and the future of mega-event hosting.

In this episode, Dr. Michael Duignan speaks with Mark Briegal, Chair of Archery GB, to explore how archery events go far beyond competition to deliver powerful benefits for health, wellbeing, and community connection. Archery GB’s mission, “Enriching Lives Through Archery”, shapes how the sport creates inclusive spaces where everyone—from beginners to Olympians—can thrive. Mark shares stories of mental and physical transformation, from para-athletes rebuilding confidence to neurodiverse individuals finding focus and belonging. The discussion highlights how archery fosters mindfulness, encourages community engagement, and promotes intergenerational inclusivity by bringing together diverse groups on the same shooting line. We also explore Archery GB’s innovative initiatives designed to broaden access and participation. This episode offers insights into how sport can connect people, enhance wellbeing, and build inclusive communities—with lessons applicable far beyond archery itself.

In this episode, Dr. Michael Duignan speaks with Dr. Bachar “Bash” Kabalan, an expert in crowd dynamics, to unpack the science behind how people move, interact, and sometimes collide in mass gatherings. From music festivals and sports stadiums to religious pilgrimages and city fan zones, understanding crowd behavior is vital not just for safety but for designing better event experiences. Bash explains the principles that govern crowd flows, debunks common myths around “stampedes,” and explores how mathematical models, real-time monitoring, and agent-based simulations can predict and prevent dangerous situations. The discussion introduces the 3S model—safety, security, and service—and highlights the challenge of balancing protective measures with creating enjoyable, immersive experiences. Drawing on examples from the Hajj, the Paris 2024 Olympics, and major festivals, this episode offers practical insights for event professionals, city planners, and safety managers working at the intersection of crowds, space, and experience.