Think Like an Entrepreneur - Become a Sparkplug

Celebrate National Women's Day with Jeni's Splendid Ice Creams!


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Jeni Britton Bauer has been making ice creams professionally for two decades. Before that, she studied art, worked in a bakery, and had a serious hobby blending perfumes and collecting essential oils.   

She has a passion for paving the way for other entrepreneurs to become successful in their dreams!   

Jeni founded Jeni’s Splendid Ice Creams in 2002. Her ahead-of-the-trend vision—using whole ingredients and dairy from grass-pastured cows, rather than synthetic flavorings and commodity ice cream mix—coupled with inspired flavors sparked the artisan ice cream movement more than a decade before it would become a top food trend.  

Their Mission directs them to be "devoted to making better ice creams and bringing people together. It’s what gets us out of bed in the morning and keeps us up late at night. We believe that you can grow a business as a community of people, with artful attention to detail and the customer experience, and get continuously better at the same time. That REALLY great ice cream served perfectly in a sparkling and beautiful space, with attentive and in-the-moment service (we believe service is an art) brings people together and helps them connect. And that sometimes sparks fly. And that there should be more sparks flying, generally. We like to make people feel good."

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Think Like an Entrepreneur - Become a SparkplugBy Frank Spillers