Celebrities Are Rushing to Invest in CBD. Should You? by Paul Schrodt CBD is in the middle of a business boom. Sometimes known as “the other weed,” cannabis-derived cannabidiol is quickly catching on in products marketed and sold throughout the U.S., ranging from infused tinctures and oils to premium chocolate bars and even a $50 jar of “rejuvenating” clay mask that claims to utilize the anti-inflammatory properties of the cannabinoid to reduce redness and breakouts.