It has been well established that consumers are fed up with celebrity beauty brands. So, why do some of these brands still go on to achieve huge success?

In this week’s episode, we first dive into the business of celebrity beauty brands, examining how they differ from regular startups, beyond just the access they have to personal fame. We then explore Reddit sentiment data to understand how consumers feel about beauty brands in 2024 and how these opinions have shifted over the past decade. We also look into the reputations of individual brands to uncover why some soar while others fail.

Finally, we answer the question: What’s next for celebrity beauty brands?

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