DataBlitz on Celebrity Endorsement presented by Dr Ann Mitsis, Dr Civilae Leckie and Dr Liz Branigan. Recorded on 21 August 2015.

Celebrity endorsement, self-brand connection and brand outcomes (DataBlitz 2015)

This is a collection of highlights from STEM Blitz and DataBlitz - a series of monthly lunchtime peer presentations featuring three talented Swinburne researchers who will deliver a 10 minute 'taster' presentation on their research projects and/or teaching approaches.

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Celebrity endorsement, self-brand connection and brand outcomes (DataBlitz 2015)

Celebrity endorsement, self-brand connection and brand outcomes (DataBlitz 2015)