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Analyts are around if Weight Watchers try to leverage too much on Oprah Winfrey’s brand, it may not be sustainable. Brand Guru Martin Lindstrom disagrees. Today in Part II of my chat with Martin, we explore...
#branding #rebranding #influencers #celebrity #brandloyalty #transition
By Trent MundayAnalyts are around if Weight Watchers try to leverage too much on Oprah Winfrey’s brand, it may not be sustainable. Brand Guru Martin Lindstrom disagrees. Today in Part II of my chat with Martin, we explore...
#branding #rebranding #influencers #celebrity #brandloyalty #transition