Publicity professional Jordan McAuley offers tips on tapping celebrity power to sell one's product or self.

Like it or not, we live in a celebrity culture. Stars dominate, so why not ride their coattails and benefit by getting your product associated with an appropriate celebrity?

McAuley presents intelligent, insider advice on matching product with celebrity, plus simple-sounding but effective information such as using FedEx over UPS, as FedEx radiates importance. He provides a variety of sources for celebrity contact information, notably his Contact Any Celebrity website (see http://bit.ly/celebrityleverage) though to his credit Jordan McAuley doesn't stint on providing his competitor's contact information.

"This incredible book shows you how to 'hitch your wagon to a star' in your upward climb."

- Brian Tracy, President, Brian Tracy International

"Using celebrities and celebrity tie-ins are a couple of the absolute best ways to get free publicity, especially on the radio. Jordan's book tells you exactly how to capitalize on celebrities. It's an indispensable tool. I highly recommend it."

- Alex Carroll, Author of The Radio Publicity Manual

Manual

http://bit.ly/celebrityleverage