South African singer-songwriter Zahara, comedian Nina Hastie and author Jackie Phamotse are among those who have slammed health and beauty retailer Clicks for an advert on its website which labelled African hair as dry and damaged, while white hair was described as “fine and flat”.

The company came under fire on Friday after pictures of the advert were circulated on social media, sparking outrage. The company took down the ad and apologised, but the EFF moved to shut down Clicks stores on Monday in protest.