In this episode we welcome James Flewellen. James is an educator in wine and the creator of a great learning tool: Wine Maps. James holds the WSET Level 4 Diploma in Wine and Spirits and is a judge for the International Wine Challenge. He has set out to clarify the complex and hard-to-navigate world of wine for both novice and experienced tasters. His approach? He applies his scientific training to wine education, illuminating concepts of taste, tannin and terroir in an approachable, entertaining manner.

In 2020, James launched a new way to learn about Wine Maps, or as he calls them: infographic wine guides. For many months James has been working on a new way of presenting this information in as clear, concise and simple a manner as possible – without compromising on the detail. His innovative guides cover the wine regions of France and are designed for wine lovers and wine students alike. They present a wealth of information on a wine region in a clear, concise and elegant manner.

In this Podcast we discussed James’s career, wine study in general and of course the wine maps.

This is an integral recording taken from our talk show Cellar Talks. This show (season 1, episode 3) was broadcasted on Friday the 8th of January, through Instagram Live on our Instagram page. For this reason, there might be references of images shown in the show, which we obviously cannot display through this podcast. The full video recording of this show can be watched through our Instagram page, in the IGTV section. You can find a direct link to the recording here.