Eric LeVine didn’t set out to build a startup. He was a Microsoft engineer during the dot-com boom who just wanted to keep track of the wine he owned. So he built a simple spreadsheet — an “Excel for wine” — to organize his own cellar. Friends started asking for access. Then friends of friends.

In 2003, Eric put the tool online. That side project became CellarTracker.

In this episode, Eric walks through turning a personal itch into global infrastructure, why obsession with data and community mattered more than monetization early on, and how CellarTracker now uses AI to help people know when to drink a bottle — not just what they own.

Make sure to check out CellarTracker at: https://www.cellartracker.com/

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