There are two sides to the review coin. Buyers are relying more on reviews to fill the gaps in their data-gathering efforts when it comes to decision-making. On the flip-side, vendors are relying on reviews to build trust with their customers and influence future buyers.

Join Samantha and her guest, Emily Sue Tomac, Research Manager at TrustRadius, as they discuss the critical role reviews are playing for both buyers and vendors and how reviews help cement trust between the two.