Simon chats with Laz Smith, Co-founder and General Manager of Apéro Label, about Apéro's branding and eCommerce journey.

Apéro is an Australian ladies fashion brand synonymous with the young, the stylish and the fashion lover. Inspired by the colours of the runway, Apéro combines a fusion of classic simplicity and bright detailing, to create its own fingerprint in the fashion world.

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