In this episode of The Sales Process Podcast, Shawn Derrick explains why a centralized CRM is one of the most important systems in any growing business.A CRM gives you one place for customer data, calls, texts, emails, notes, and records so nothing is scattered across phones or inboxes. When everything lives in one system, your team stays aligned, communication stays consistent, and you gain real visibility into what is happening inside the business.Shawn Derrick explains how a CRM helps business owners make better decisions, create accountability for their team, protect their reputation, and defend the business when issues arise. He also shares a real story of how CRM records helped shut down a false review and protect the company.If you want clarity, control, and confidence as you grow, this episode breaks down how a CRM supports your business and why it should be the backbone of your daily operations.