In a time when "STORY" is such a buzzword, we learn how story can also have a sharp edged side. What does story really mean and how can it be used for action? Is STORY something we are Living in just our heads or are we living it out?

What a good question. Lets unpack it with Tom Asacker. He is an expert in innovation, strategic communication, the customer experience, and marketplace trends. Also you can get more details in his book, Your Brain on Story: The Destructive Seduction of the Hero's Journey.

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