Paul Smith is a noted author, speaker and trainer with 20 years experience from P&G. Paul is releasing his latest book Sell with a Story. As a part of his research, he interviewed 250 CEO, leaders and sales people from 25 various countries. Found out more information on www.leadwithastory.com.

During this CEO in 10 program, Paul will address:

1. What exactly is a sales story? How is it different from a sales pitch and can you provide examples?

2. What was your process in writing this book? What kind of research went into to it?

3. What separates a great sales story from a simply good one?

4. You concluded that every sales person needs 25 stories in their repertoire. Tell us about that.

This show is presented by Gracefully-Yours greeting cards and gifts, America's favorite site for encouraging products.