CEO Journeys

In this episode of the CEO Journeys podcast, host Paul Vetter sits down with Betsy, a health coach and certified holistic nutritionist known as “The Gut Coach,” to talk about her path from teaching flute lessons at 16 to building a business around gut health.

Betsy shares how a health crisis during her third pregnancy pushed her into holistic nutrition, what she learned growing up as a ’90s kid raised on processed food, and why she believes there’s no single way of eating that works for everyone. She also talks about her daughter’s Crohn’s diagnosis, how to advocate for yourself and your family in the medical system, and why health coaching works alongside your doctor rather than in place of one.

CEO Journeys is about the real successes and struggles of everyday entrepreneurs and business leaders. In this episode, that includes running a business while homeschooling four kids, outsourcing help, setting systems, and making sales conversations feel right when your clients are sick and desperate for answers.

Chapters
00:00 Welcome and Betsy’s early entrepreneurial streak (flute studio, Etsy)
02:00 The health crisis that led her into holistic nutrition
04:00 Growing up in the ’90s: cereal, marketing, and nutrition
08:30 Experimenting on herself: vegetarian, plant-heavy, and carnivore
12:30 Bio-individuality: why there’s no one-size-fits-all diet
16:00 What it takes to get certified as a holistic nutritionist
18:00 Her daughter’s Crohn’s diagnosis
21:00 Why doctors don’t have time for nutrition, and where health coaching fits
26:00 Advocating for your child in the hospital
32:00 Be your own best advocate, and why to ask your doctor for labs
33:30 A day in the life: homeschooling four kids and running a business
42:30 The freedom (and challenges) of owning your own business
44:30 Why entrepreneurs and leaders should read
47:30 Niching down into Crohn’s coaching
50:00 Real struggles: sales, scope of practice, and working with sick clients
52:00 Your body isn’t transactional, and setting a goal like a GPS
54:00 Where to find Betsy

Paul Vedder, CEO of VXIT, talks with Jonathan, an accountant who left an eight-year career to launch his own firm. He shares his first six months as a founder, from landing his first anchor client to making his first hire, and what he learned about patience, emotional intelligence, and leading a team.

They cover the "business is just math" mindset, including profit-first thinking, budgeting, and cash vs. accrual accounting, plus how upbringing shapes our relationship with money, why buying back your time matters, and how faith grounds Jonathan's approach to leadership. His main advice: stop waiting for the perfect plan, start, then optimize

🎙️Find us on🎙️

Spotify: open.spotify.com/show/033la08Jy9fQuGaKiDsb3i

Apple Podcasts: podcasts.apple.com/us/podcast/ceo-journeys/id1896795745

Amazon Music: music.amazon.com/podcasts/65fe55d8-6a08-4a4f-95c8-126aaea7e995/ceo-journeys

Youtube: www.youtube.com/@ceojourneys

Danny Zayas spent five years on the road playing lead guitar and keys for Tenth Avenue North. Then he came home to Palm Beach County, started teaching lessons out of his house with his wife Renee, and watched it turn into Zayas Studios, a family-owned music school in Jupiter with a full teaching team, piano and band showcases, a class for kids under five, and a worship-platform track you won't find anywhere else in the county.
We get into what it actually takes to turn a musician into a business owner: hiring other teachers when you're used to being the talent, pricing a craft that most people treat as a hobby, and holding a room of five-year-olds and a room of adult beginners to the same standard of excellence. Danny also talks about the years he spent as music director at Christ Fellowship's CityPlace campus, building student bands and training worship musicians, and why that background shapes how he runs a for-profit studio.
If you've ever wondered whether your side hustle could survive you taking it seriously, or what it costs to build something from your living room in a market that doesn't always value the arts, this one's for you.

Ray Drew started originating SBA loans at 23 with no book, no mentor, and no institutional support. He built the largest podcast in SBA lending, then a media network modeled on Barstool, then a video agency that failed, and in April 2026 he walked away from the W-2 entirely to become a partner at Lendesca.
We get into the part nobody talks about: he ended his flagship podcast before he quit his job, not after, which is a strange order of operations for someone whose whole leverage was the audience. He explains why. We also cover the team he recruited at Truliant that went on to win a major industry award after he left and the obvious tension in a guy who built a brand as the indispensable human dealmaker joining a company selling AI-driven speed.

In 2015, Drew Carrick was an auditor at Grant Thornton who recorded a rap about public accounting. It went viral, and instead of firing him, the firm put him on its Innovation Council. Eleven years later he is still the Rapping CPA, and still arguing that accounting has a marketing problem rather than a math problem.
We get into what it costs to build a career on one breakout moment, why he splits himself across three separate social accounts because the personas can't share a page, and what he learned standing in a live Netflix dating lineup on Pop the Balloon after a decade of controlling every frame of his own content. He also explains how a one-day consulting gig on FloQast's scripted comedy PBC turned into two weeks as technical advisor next to Danny Trejo and half the cast of The Office.
If you've ever wondered whether the profession can actually rebrand itself, or whether the gimmick eventually becomes the ceiling, this one is worth your time.
Find Petty Ca$h: https://www.instagram.com/therappingcpa/

Ben Starling III uncovers his secrets to gift-giving within the world of Philanthropy. As a professional fundraising consultant, Ben understands the ins and outs of managing donor relations and what it takes for non-profits to raise money. He’s also know Paul since Paul was around 14 years old. A friendship almost 30 years in the making. Ben has seen Paul grow up, get married, have children, start a career and eventually start VXIT.

https://southernphilanthropy.com/

States Hines is now a Vistage leader and one of Paul’s mentors. Vistage is the world's largest executive coaching and peer advisory organization for chief executive officers, business owners, and key corporate executives. Founded in 1957, it operates in 40 countries and helps leaders solve business problems, improve decision-making, and scale their companies through structured group collaboration. States is in his 90s now and plans to live until 120+ years old. States has lived through vast change in business and technology as showcased on this episode where we talk about the evolution the madmen era business to AI. 

Sean and Kristen Shea built a business together. Kristen is the brains. Sean is the muscle. And they turn their house into a nightly Christmas show every year. In this episode, Sean and Kristen walk us through what it actually takes to build a business with your spouse, work out of your house, and stay sane doing both. They split roles cleanly: Kristen runs strategy, Sean runs execution. It works because the lanes are clear. The home-office angle is the part most husband-and-wife teams get wrong. Sean and Kristen talk through the upside (cost, control, time together) and the downside (boundaries, switching modes, never closing the laptop). The unfiltered version of what working out of your home with your spouse and partner is really like. Then there's the Christmas thing. They don't just decorate. They start months in advance and host nightly shows during the season. The kind of operation that has its own production schedule. Listen for what that obsession reveals about how they work together everywhere else. If you run a business with your spouse, want to, or have ever wondered how the couples who do it well actually pull it off, this is the conversation.

Solo episode. No guest. Just me, my story, and why this podcast exists. This show is built on conversations with founders, sales operators, family business owners, and the people who run them. This is the episode where I hand the mic to myself: where I came from, what I've learned along the way, and what made me hit record on this show in the first place. The thread running through every conversation here is the same one running through my own career: the people who win in business, in sales, in marriage, in everything, are the ones willing to look honestly at how they're wired and what it actually takes to grow. That's the conversation I want to keep having, on tape, with people worth learning from. If you've listened to a few episodes and wondered who's behind the questions, this is your answer. If this is your first one, start here. The rest of the show makes more sense once you know where the host is coming from. 

My wife Robin is the calm to my chaos. In this episode, we sit down for the conversation about marriage, mindset, and what it actually takes to keep a household running when one of you is wired like a CEO and the other is not. Robin is a stay-at-home mom to our two daughters, Bethany and Gwen, both 6th graders she homeschools. She runs our household. I run a company. Different jobs. Different temperaments. Same partnership. In this conversation, we go back to where we started. How we grew up. What we learned about growth mindset along the way, and what we got wrong. And what it actually feels like, day to day, to be the easygoing one married to someone running at full throttle. If you're a founder, a CEO, or just a Type-A operator, your spouse has a perspective on you that you don't get to hear out loud very often. This episode is that perspective, and the conversation that comes from finally sitting down to have it on record.