In today’s episode, the CEO of the Zambia Tourism Agency, Matongo Matamwandi speaks extensivley on the growth trajectory of the tourism sector in Zambia. Speaking to me exclusivley at this year’s ITB Berlin, Matongo described Zambia’s participation as a resounding success and highlighted the country’s tourism offerings to the German and wider European market. The ZTA boss also talks about the upcoming Zambia Travel Expo,  UN Tourism CAF-CAM Summit, it's sustainability push and more.