Attorney Greg Edelstein of Johannesburg's law firm EFG will be taking his fellow directors to Liliesleaf on 11 July - and has challenged five fellow CEOs to join him there. He's hoping for the kind of response that TV series character Barney Stinson would instantly flash back: "Challenge Accepted."  So how about it Uri, Rob, Eugene, Ilan and Herbert?

Attorney Greg Edelstein of Johannesburg's law firm EFG will be taking his fellow directors to Liliesleaf on 11 July - and has challenged five fellow CEOs to join him there. He's hoping for the kind of response that TV series character Barney Stinson would instantly flash back: "Challenge Accepted." So how about it Uri, Rob, Eugene, Ilan and Herbert?

CEO SleepOut participant Greg Edelstein seeking a Barney Stinson response to his five challenges

Regular updates on South Africa's biggest philanthropic event of  the year, the annual CEOSleepout. A maximum of 200 CEOs and their specially invited guests will brave the sub-zero temperatures of Johannesburg's winter,  exposed to the elements in the same way as homeless people do every night. To celebrate the 100th anniversary of the month of  Nelson Mandela's birth, this year's CEOSleepout is being held at Liliesleaf Farm in Rivonia, Johannesburg on 11 July. Liliesleaf is South Africa's iconic heritage site where Mandela and other heroes of The Struggle regularly met to plot to downfall of apartheid.

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Regular updates on South Africa's biggest philanthropic event of the year, the annual CEOSleepout. A maximum of 200 CEOs and their specially invited guests will brave the sub-zero temperatures of Johannesburg's winter, exposed to the elements in the same way as homeless people do every night. To celebrate the 100th anniversary of the month of Nelson Mandela's birth, this year's CEOSleepout is being held at Liliesleaf Farm in Rivonia, Johannesburg on 11 July. Liliesleaf is South Africa's iconic heritage site where Mandela and other heroes of The Struggle regularly met to plot to downfall of apartheid.

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CEO SleepOut participant Greg Edelstein seeking a Barney Stinson response to his five challenges

CEO SleepOut participant Greg Edelstein seeking a Barney Stinson response to his five challenges