Alison Beierlein didn't plan on becoming an entrepreneur, but one book changed the way she looked at managing money in her day job and became a game-changer that kickstarted her entrepreneurial journey.

 

• Alison did not grow up wanting to be an entrepreneur or even knowing what she wanted to do.
• She thought about starting a business after moving back to Canada and recent ideas.
• At 18 she moved to Germany for school, met her husband there, and worked there for a few years.
• They moved to Canada together in 2008 during the economy downturn.  They started working at a horse ranch while figuring out what they wanted to do.
• Their Germany degrees were not recognized in Canada.  
• She had an idea for a startup but really ran away from it because she was too scared and did not know what she was doing.
• Alison stayed working in a job for the next 8 years and started struggling with how to manage a career in management and how to be a mom… The thought hit her "maybe I can design something that will fit this."
• In 2016, she started looking at how to start an online consulting business, and it all just started happening in the background of her 9-5.
• In 2017, she felt comfortable that it could actually work and plans to take it full time.
• Fear was the driving factor to research and launch this successfully.
• She knew she was confident in her skills at consulting but not so confident being a business owner.  This caused her to want to put money into the research to be successful.
• When she found the world of online business opportunities she realized she could reach anyone, anywhere.  She watched others become successful and knew she could do it too.
• She read the book, "Profit First" and started implementing some steps in her current job.  The book had very similar ideology from her education. She liked the thought of cutting out the fat to only keep the essential parts in a business to save money.  
• She then went on to become a Profit First coach to help in her consulting business.  
• It gave her an already known brand to piggy back on and use them as well to help her clients when she got stuck.
• Her biggest motivation to take this to the next level is to have more time with her children.  She doesn't want to miss out on them and in doing this she can work flexible hours to be the mom she wants to be.  
• It has been a lot of time and effort with late nights to get to this point.  It is exhausting but in doing this she knew she laid the proper foundation. The entrepreneurial process does weed out the people who do not have the hard work ethic and ability to push through.