Erin Kelly is a relationship marketing whiz, and she’s sharing her insights on how to use email to build relationships, connect with your audience, and generate more revenue by personalizing the email experience.

 

• Personalization is her key word.  
• People want to feel like you are paying attention to them and not just blasting messages.  
• Include people’s first names in their email.  You can’t just have it in the greeting. It needs to be written throughout.  
• Member Vault actually added the client’s names in the user interface.  
• Triggered emails are big.  They result in 320% more revenue than blast campaigns.  It makes the email seem more relevant.
• Examples of trigger emails:  Congratulations, thank them for clicking, reminding them to complete something, or mission bonuses.
• Get the user to the end goal while making them feel welcome and not manipulated.
• People like the feeling of a real human encounter.  
• Know your list.  Make sure that you have a clean list of people that are actually engaged.  
• Send special gifts to the biggest fans.  
• The quality of the list is better.  The engagement rate is much more important than the size of the list.  
• The biggest mistake is consistency. When you drop off, it decreases people’s trust in you.
• Do not over think your emails.  If you just want to engage, just share a story, check in, or ask them a question.
• You can field test with Instagram and then go big with your email list.
• Save time with Google docs.  
• Set up automations to keep your lists clean.