The best businesses solve problems, and the most successful businesses are great at getting that problem-solving power in front of the right people. For Business Coach Safia Sattaur that looks like creating signature programs and connecting like crazy. Let’s learn how she crafts programs that convert and how you can too.

 

• Safia’s number one strategy is connection and relationship building.
• You can run facebook adds and send them into your sales funnel, but without walking them through and nurturing the client, they might not continue to do so.
• She nurtured her clients through her offers.  She knows her clientele so that she knows where they are and where they want to go.  
• Safia regularly asks herself- What do my people really need right now?  How can I align myself to help them achieve this?
• To help businesses do this, she coaches them to find market research and ask the right questions to come up with what the people in their business need.
• To find your zone of genius ask these strength sourcing questions- What is the thing that I know that I am really good at?  What comes to me naturally and easily? What am I very passionate about?
• The next step after finding what customers need, start working with people.  All people. Just start. After a while then you can niche down to the ideal client, the good client, and the ones you know you can’t work with.  
• Don’t forget to do the competitor research.  See what is out there.
• Finally figure out how to package and mesh what you know you are capable of doing with what the people want and what aligns with your values.  
• Nothing creates a higher level of connection when you are face to face.
• It is a longer process to build the like and trust factor online.  It takes a lot more authority and convincing to get the first sale than it does in a face to face meeting.
• Once you have had a face to face meeting, connect with your people.  Make sure they do not feel like they are just a number. They need to feel value.
• Make people feel like you are not just trying to make money off of them, but that you genuinely care about their problems and solutions for them.  
• Successful people have new problems.  
• Don’t make people keep coming back if they do not need to.  If you solve their current problem, celebrate that.
• Find a way to them connected in different parts of their journey.