CEO Stories 086: Effectively Scaling Your Launch

We have all been burned by a bad launch, and coach and consultant Mariana Ruiz is no exception. She learned quickly that to scale your sales, it pays to do it slowly and methodically instead of too fast. Her tips for launching with simplicity and creating epic sales over time. Mariana did a course launch in Feb 2017 that was a big failure. She was launching it via webinar after taking a course that told her to invest heavily in facebook adds.  She invested $1000 to meet the metric. She also had to hire someone to run the adds. This put her all in at $1500. She did the launch, and she broke completely even.  It was 2 full months of work that she broke even for.   The big lesson she learned was that it was ok to scale slowly. She launched an evergreen funnel and was selling a lesson a day.  She thought that a one launch strategy would have similar conversion rates.  This was wrong. She knew how to run adds, but she hired someone to do that.  She eventually learned that she was so good at add running, she now helps other businesses do this. There is a lot of pressure to grow and outsource.  Look objectively at if you really are good at that “thing” before actually outsource something.   Mariana’s tips for scaling slowly:   Pairing down offerings- She let go of things that were just working, to pursue opportunities that worked best.     Deciding she wanted reoccurring revenue- Her health coaching was 1 month packages, but it was just a lot of pushing.  She created 6 month packages in her coaching business because it created a longer revenue stream. Hiring people slowly by starting with interns- She likes teaching and having the opportunity to see the people in action and decide if they are a good fit before bringing them on to the team.     Mariana did not like just the group coaching where they would take a class and then move on.  She likes teaching and staying in contact. The interns actually get to be in the trenches, learning, and working.  They get opportunities that a lot of people do not get in other internships.   Internal reflection instead of listening to external factors has really helped keep her mindset strong to trust herself.        To move forward after a failure, just trust the process, pick up the pieces, ask yourself how can you learn from this, and how can you use this in the future to do something differently.