CEO Stories 091: How to Make Your Team Your Family

Having started as a side hustle, Business Coach Kelly Roach knew she needed to build a team to build a sustainable business. This allowed her to achieve exponential growth fast. Today she’s sharing how she built a successful team and makes it feel intimate and connected while pursuing big goals. To Kelly, the title CEO means ultimate accountability for everything.  Success or failure of the team, company, and your dream depends on you.  Second, CEO is about having vision. You need to be up front and out top, so you can read everything that is happening below and having foresight to stand the test of time. Managing such a huge team in her corporate role gave her the understanding of how important this role is.  She was not always able though to have the vision as just a manager. She runs her company as if her workers are family members.  Every decision impacts them and their family. When making decisions, this ensures that she does the right thing for her team.  In the corporate world you have to look out for the shareholders and not necessarily the employees. She does use what she learned in the corporate world about systems, communications, and managing expectations of her people. Being CEO is a learned skill.  Being a manager was tough for her, but now she understands that if you invest in people, they will invest in you. To build a team, she knew that it was about leveraging the business without having to work more hours.  She will never work more than 40 hours a week in her business. Having a team gives you exponential growth without piling more and more on yourself. Once she built a team, as a CEO she focusses on keeping her seats filled with the proper team.  She does one on one meetings with each salesperson to make sure they are on the right track every day.   Kelly is now focused on her teams education and not her own.  She needs to build their skillset to keep the business running.  Their success or failure is on her. After taking the time to send her team member to a class on facebook marketing and dropping the outsourcing agency that was running the ads, this team member decreased the cost by 50%.  The key was because she cared. She cares more about the company and an outsourcing company ever would. She has very set time blocks on her calendar, even for time for herself.  They are non-negotiable time blocks. The driving personal vision for Kelly is that she never wanted to put her daughter in daycare.  She wanted to make enough so her husband could stay home. As her daughter gets older they wanted the time and money to travel the world.    The business vision is to help people be financially free with a life that is congruent with their personal dream.  She wants to help them build a business around systems, teams, and leverage so they do not have to compromise on the things that really matter.