Duccio Vitali is the CEO of Alkemy: a company founded to bring digital to Italian businesses, today it enables their growth through generative Artificial Intelligence and data, to define a customer experience suitable to the post-digital context. The innovation of business models, reflections on the future of design, and willingness to listen to the new generations struggling with the world of work, are some of the elements addressed by the top manager, who advises to "always put everything back on the table" in order to succeed in achieving important results.