Susan Odle, CEO of StorMagic, joins Clint Betts for a conversation on leadership, remote culture, AI, and the future of edge infrastructure.

StorMagic helps organizations keep critical systems running in remote environments around the world — from retail stores and warehouses to utilities and manufacturing sites. In this episode, Susan explains how the company simplifies virtualization and infrastructure for businesses that can’t afford downtime.

The conversation also dives deep into modern leadership: why empathy matters, how remote-first companies build culture intentionally, and why the best leaders today must balance performance with humanity.

00:00:00 - Introduction and Background
00:00:32 - Joining StoreMagic
00:01:08 - StoreMagic's Edge Solutions
00:02:41 - Democratizing Business
00:03:23 - StoreMagic's Stability and Reliability
00:04:09 - Transition from CGO to CEO
00:06:05 - Daily Routine and Meditation
00:07:43 - Importance of Notepads
00:08:41 - Company Culture and Remote Work
00:10:33 - Management Strategy and Culture
00:12:41 - Reading Recommendations
00:14:19 - Changing Management Paradigms
00:15:03 - AI and Operational Data
00:17:45 - AI Implementation Strategy
00:18:24 - Market and Economic Impact
00:21:00 - Leadership Qualities
00:23:16 - Reflecting on Opportunities Given
00:25:00 - Closing Remarks and Future Topics

If you’re a founder, operator, IT leader, or executive navigating AI, remote work, and modern leadership, this conversation is full of practical insight.

Eric Stine worked in Washington during the Clinton impeachment, got cynical about politics, and ended up in enterprise software because someone saw potential in a guy who knew government and was willing to listen. Twenty-some years later, he runs Sitecore, the digital experience platform behind how major brands reach, engage, and serve their audiences.

In this conversation, Eric breaks down what the shift from search engines to answer engines means for every company trying to be found online, why most brands fail at storytelling due to a lack of specificity, and why he believes AI is exactly the reset enterprise software needs.

He also talks about what he learned from a woman who said "thank you for everything you're doing" to every employee, a line he once thought was generic, and why he stole it. And about co-producing a Tony Award-winning Broadway musical, which says something about how he thinks about brand storytelling, too.