C-Suite Sales & Marketing Perspectives

CEOs: Labor Is Your Number One Challenge and Your Number One Competitive Advantage


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Episode #209:

Todd Treml, Chief Executive Officer at Touching Hearts at Home, outlines a 30-year journey leading franchise growth across retail, B2B, B2C, and senior care. He explains franchising as a distribution model for entrepreneurs. He recounts scaling from two stores to 1,200 locations. He shares why home care work delivers dignity and compassion.

“Labor is a major challenge, so don't put barriers in place. Be lightning fast in your response to people who want to work for you. Those companies that are prepared to recruit and retain the right way, they're the winners in business.” – Todd Treml

Todd Treml highlights why labor is both a constraint and a growth lever. He explains how brand reputation, fast response to applicants, and purposeful work improve conversion and retention. He also shares how culture, training, and targeted technology raise productivity while keeping teams engaged and focused on client experience.

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C-Suite Sales & Marketing PerspectivesBy Steven MacDonald