In this episode, I talk with Jason Cercone. Not only is he a wealth of information (and a cool guy to hang with), but he is also a creative professional, podcaster, and strategist specializing in podcast guest optimization. He is the Founder of Cercone Consulting, through which he helps brands and professionals get booked as a guest on top-ranked podcasts and leverage the authority-building power of the podcast platform. He is also the host of Evolution of Brand, a podcast featuring stories and strategies from self-defined professionals and leaders. You can find out more about him here at https://jasoncercone.com/pgoguide