To engage with popular voice assistants like Siri, Alexa or Google Assistant you need to call it by name. Cerence is switching this up for voice tech in the car by releasing its customizable wake-up word technology that enables drivers to create their own personalized wake-up word for their automotive assistant.

Insights:

- How the customizable wakeword technology works

- First roll out of custom wakeword technology in BMW Intelligent Personal Assistant

- How this feature ties into the "My Car, My Voice" experience released in 2019

- Motivation for why Cerence is creating these types of products

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Dave