INTRODUCTION

Have you ever been skeptical about a green logo? This one won't help you much; it's a gem in its own right!

Luckily, we have Anne-Laure to clear things up, in just a few minutes, what you need to remember about it! Little hints: it has something to do with the Extended Producer Responsibility (EPR) and the EU Packaging and Packaging Waste Regulation (PPWR, formerly PPWD, for Directive).

The “Green Dot” is the 5th audio clip of the “Certifications Spotlight: Truths and Traps” series. This episode is very short and incisive. However, like the others, it unravels the mysteries behind one of the logos you find on the packaging. Let’s equip you with knowledge and critical thinking to decipher:

• its meaning,
• its application,
• its grey areas,
• and its pros and cons.

Spoiler alert: Anne-Laure will be back for the next two episodes, where we'll dive into the Triman logo and the Möbius logo, one after the other!

HERE ARE THE RECOMMENDED RESOURCES 

• The European Directive 94/62/EC: https://www.europarl.europa.eu/thinktank/en/document/EPRS_BRI(2022)734698
• EPR organisms mentioned:
  • in France, there are 2 organisms: Leko and Citeo.
  • in Quebec, you have Éco Entreprises Québec and, in the rest of Canada, you will find Multi-Material Stewardship Western or Circular Materials.

WHERE TO FIND ANNE-LAURE BULLIFFON?

• Her LinkedIn profile: https://www.linkedin.com/in/albulliffon/
• Albumine, in France: https://albumine.fr/
• Profil’Pack, in Canada: https://profilpackaging.com/

ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINE

As an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.

On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmetics  manufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.

Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network of  multidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.

Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbon  footprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.