In this episode of Bot Boundaries, Jackie discusses her experiences and insights from CES 2026 with Katie, focusing on key trends in AI, marketing, and technology. They explore the balance between creativity and scalability in marketing, the challenges of precision marketing and personalization, and the evolving landscape of consumer trust and data privacy. The conversation also highlights the rise of physical AI and its implications for the future, as well as the importance of authenticity among tech leaders.

More topics include:

• AI can scale content, but only creativity can scale growth.
• Anxiety around AI sameness and the need for differentiation.
• Precision marketing is complex and context-dependent.
• Personalization can be overdone; context is crucial.
• Some generations are more willing to share data for convenience.
• Physical AI innovations were a highlight at CES 2026.
• AI is aiding in simulations for physical technology testing.
• Diverse voices are essential in shaping AI conversations.

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