Episode 60: Cessie Cerrato is the Founder of Cessie C. Communications, a public relations and social media influencer marketing agency specializing in lifestyle, beauty, travel, and hospitality.

Cessie has a track record of delivering high-profile public relations results for top brands including Visit Mexico, Bacardi, and Lights Lacquer. She has consistently been named among the “Top Women in Public Relations” by PR News and was named “15 Under 35” by the Public Relations Society of America, New York Chapter.

In this episode, Cessie chats about:

• Getting her start in the PR industry and what led her to create her own agency
• Tips for building & maintaining relationships with freelancers
• How she helps clients like Kathleen Lights develop successful campaigns
• Thoughts on navigating negative publicity
• Her advice for succeeding as a solo entrepreneur

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