This week we discuss some wins for the week and get stuck into ensuring we are creating an irresistible service that people want to buy. The “avatar” or “one person” is all about creating a fictional person that is very real in terms of the market need for our service.

Get this right and you can generate more sales seemingly effortlessly.

This fictional person can also help guide many (potentially difficult) business decisions in a way that is most profitable.

In this episode, we kick off by checking in with Spencer and Darcy to see how their business plan is coming along from last week including a big win that resulted.

Then we discuss the all important avatar and how demographics are important but also (the often overlooked) psychographics.

After I discuss the avatar, the guys have a bunch of questions on how to get the avatar to work in their market.

Competed Avatar of Darcy and Spencer 

Avatar Template

(2:00) Wins for the week

(2:35) Business plan clarified what really trying to do

(5:05) How to create an avatar

(6:00) Importance of both demographics and psychographics

(8:20) Why one Avatar is better then two

(11:28) Psychographic questions

(12:30) Questions from the guys

(13:45) Open questions

(19.55) Wrap Up

If you enjoyed this free podcast episode please leave a review on iTunes. It helps in getting the word out and each review contributes significantly in where we show up in iTunes.

Please leave your review on iTunes!

Cheers,

Quinn