Cashflow Diary™

CFD 401 [REPLAY 231] - F.O.C.U.S. (a.k.a., Follow One Course Until Successful)


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Focusing on your goals is something you have to train yourself to do. When you first get into real estate investing you start seeing opportunity everywhere. For example, real estate is literally everywhere you look. 

When you stop at an intersection and you see buildings. That is real estate that is owned by someone who rents space out to others for a profit. You think maybe you’d like to own a building like that. 

Maybe you spot a movie theatre. That’s real estate. Restaurants are real estate. Daycare centers are real estate. If you have a J.O.B. and work for someone else, guess what? That building is a piece of real estate. Literally everything has something to do with real estate. Someone is paying and someone is profiting. 

Seeing opportunity everywhere is also a problem at first. When you see opportunity everywhere your brain can jump from shiny thing to shiny thing. You want houses; you want apartment buildings; you want commercial properties; you want a cell phone tower; you want a wind farm. 

See what I mean? In the beginning you can get lost in all the opportunities. But part of the problem is that you don’t know what you want to focus on yet. 

So how do you FOCUS (Follow One Course Until Successful)? That’s what this educational episode of the Cash Flow Diary podcast is all about!

To help you focus, you need to be a follower first. Why? Cuz it’s better to imitate before you innovate. Imitate someone who has been where you are standing now so you can develop clarity about what type of real estate investing you like most and do best. For example, it’s a good thing to start as a wholesaler. That’s what a lot of my students start with before adding to their skills and choosing the niche they want to focus on in real estate. Why? Cuz that’s how I started. They imitate, keep learning and then focus in on a niche. 

That’s how it happens. Once you master the basics you can add to your knowledge base and take on different types of deals and bigger deals. I guarantee you’ll always be learning. It might surprise you, but I’m still learning. For example, while I’m focused on a particular deal, I’m learning that some of the things I thought would happen didn’t end up happening. So I adjusted my path and kept my focus. Now we’re getting close to the goal. I feel like cheering. If my team and I hadn’t kept our focus, we wouldn’t be getting this cool deal done. 

See what you can learn about focusing on a singular outcome or objective from this episode of Cash Flow Dairy. You will want to jot things down, so get your pen and paper ready. LISTEN NOW. 


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Cashflow Diary™By J. Massey

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