When my guest on today's episode asked me why I picked his product (The Hologram Pyramid) to feature on the show, I realized it was due to 2 things:

I'd recently seen a commercial display at Best Buy that used this same technology, and it was absolutely captivating - with a life-like almost 3-D holographic image.

His "percentage funded" on Kickstarter was 163,400% - something I'd never seen before or since.

The creator I interview on this episode, Joe Yatsko, was excited to tell me that he'd recently received calls from a number of "big" companies, regarding implementing his Hologram Pyramid technology. So, I knew that aside from me seeing it first hand at Best Buy, this was something that was very interesting. He also partnered with BackerClub, to help boost the number of backers for his product.

This product allows you to create holographic (3-D looking) images that appear to float in mid-air. A previous version was designed for smartphones, and this campaign is for the tablet version.

Regarding the second point, I had never seen a funding goal exceeded by such a huge percentage on Kickstarter, and was intrigued to hear how Joe was able to pull this off -

Learn how he did it in this episode...