PR has been one of the biggest mysteries for crowdfunders since the Kickstarter and Indiegogo launched. The campaign trail is littered with empty promises from PR firms who typically take a monthly retainer with minimums for access to their Rolodex.

The guys at top crowdfunding promo firm Jellop (see CFN episode 026) dropped me a note about Proper Propaganda, so I knew I had to get them on the show.

Check out this episode to hear Jackson Wightman, the head propagandist at Proper Propaganda speak about things like their recent success with Revol (over $2.5M raised on Kickstarter), the best day of the week to launch your campaign, the signs of successful creators, and best of all, his unique, performance-based fee structure, where his firm is paid for hitting certain specific targets, rather than a fixed or hourly retainer. This  is truly a breakthrough in PR, and is a game-changer for anyone looking for a PR firm with integrity for their next campaign.