Asif Alimahomed has been part of the furniture industry since 1990, he was one of the first people in the trade to take his business online.

It all started in Leicester with his brothers and from there he hasn't looked back. Asif isn't without controversy, and if his is a name you're unfamiliar with, you need to find out more about him. He's one of the trades real characters.

He chats to ben about:

• How it all started for Asif
• Meeting Ben in China
• Being an entrepreneur has been part of his life, all of his life
• How the furniture business is dog eat dog
• How other owners admire Asif for his ruthlessness
• Marketing CFS and how its changing constantly
• Has business got harder? Why experience pays off..
• Keeping departments in house
• Physical stores - are they worth it?
• Walking the shop floor - Is Asif still selling to customers?
• Looking after those customers
• The wholesale side of CFS
• The January Show - should it be moved?
• Should Ben start doing his own furniture show?!
• Moving on and going international
• What next for Asif? Golf, grandkids and a new website
• Letting your kids make mistakes in business

LINKS

Trade Only Furniture Group

B Womack Furniture Ltd

CFS

Urban Deco

Podcast Production by Ginger Wizard Productions